The Taylor Swift Effect
It’s Taylor Swift’s economy, and we’re all just buying into it.
In case you were unaware, the 33-year-old singer-songwriter has, among other things: redefined music ownership for artists, shaken up Apple Music and Spotify, sold her documentary Miss Americana to Netflix for $25 million, and even made Indonesia rethink visa rules for performers. Now, she’s taken the silver screen by storm with a record-breaking concert movie about her record-breaking Eras Tour.
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Her music sales, streaming hours, concert profits (not just from tickets, but hospitality and tourism, too), and so much more has all, well, swiftly boosted US consumer spending this year.
So how did the country star turned pop star turned billionaire become so influential that she’s helping lift the GDP of the world’s biggest…
