Apple may not be playing the exact same game as other streaming platforms when it comes to advertising, but the tech giant tells The Hollywood Reporter that its ad business is getting a major boost from one of its recent additions: Formula 1.
Todd Teresi, VP of Apple Ads, tells THR that according to brand lift studies commissioned by Apple and its advertisers, those that sponsored F1 on Apple saw an increase in brand familiarity, brand favorability, and purchase intent — beating overall U.S. CTV benchmarks.
“We’re really thinking about what is the right way to have the advertiser become seamlessly part of this experience,” says Teresi. “So if you look at F1, you can see it in the actual product itself, because we’ve integrated these brands in a way that they don’t get in the way of the fan enjoying the content and following their teams, but they’re…
