Italy‘s audiovisual sector saw its first decline in content investment since 2018 last year, the annual APA report revealed at the MIA Market today.
Overall, the audiovisual (read entertainment) sector generated €16.8B ($18.9B) in 2025, up 3.1% on the previous year, but inward investment in cinema, TV and on-demand fell to €2B, down 7.4%. Even within the overall number, the rate of growth had slowed significantly on 2024, which saw a 9% year-on-year bump.
Scripted TV and streaming productions were the most impacted, down €122M, with overall fiction production coming in at €740M, down 5.5% and below the average annual growth rate of 7.7% recorded between 2018 and 2025.
Italian producers association APA revealed the stats at Rome’s MIA Market, with drama, documentary, animation and film producers in attendance. The slowdown in investment was put down…
