Scott Shriver: Modern websites thrive on personal data. It powers analytics, marketing and personalization. But in 2018, the European Union’s General Data Protection Regulation, or GDPR, changed the rules. Its goal?
Protect consumer privacy by limiting how firms collect and use personal data.
So what happened when privacy regulation met the digital economy?
My name is Scott Shriver, and along with my fellow researchers from Boston University and Stanford University, we examined how privacy regulation has reshaped the economics of the internet.
In this study, we asked, how did the GDPR affect online firms performance?
To answer this, we analyzed data from 1084 diverse websites using Adobe Analytics, spanning industries from retail and travel to finance and media.
Our data set included 4.4 billion page views and $750 million in weekly e-commerce revenue from EU users. Our findings indicate…
