Q: How does Mexico contribute to Yokohama Rubber Company’s global growth strategy and its long-term positioning in North America?
A: Mexico is a strategic market for Yokohama Rubber Company. With the construction of the manufacturing plant in Coahuila, we aim to strengthen our presence across North America, including Canada, the United States, and Mexico.
Thanks to its privileged geographical location, solid industrial capacity, and logistical connectivity, Mexico has become a key platform that allows us to efficiently meet the growing demand of the regional market, consolidating our strategic long-term positioning.
Q: What strategic factors influenced the decision to establish the new plant in Coahuila?
A: The decision is the result of a combination of operational, logistical, and market factors. First, it replaces the capacity of a former passenger and light truck tire plant in the…
