Hosts for home shopping network QVC are attempting to unionize with SAG-AFTRA in an organizing drive they say is fueled by generative AI concerns.
The labor group filed for a union election with the National Labor Relations Board on Monday after requesting voluntary recognition from management the previous week. SAG-AFTRA is attempting to represent 32 hosts who work on linear television as well as across livestream and short form programming at the West Chester, Pennsylvania-based brand, best known for their retail programming.
In a statement, SAG-AFTRA national executive director Duncan Crabtree-Ireland applauded the hosts on their organizing drive. “Their decision to stand together and seek a collective voice reflects remarkable solidarity, professionalism and commitment to shaping their future,” he said. “These workers are at the heart of QVC’s success,…