MADISON, Wis. (WMTV) – An economic impact analysis report shared this week shows the Overture Center for the Arts will contribute almost $67 million to the Madison economy over the 2025-2026 season.
That’s a 94% increase from the 2021-2022 season.
The Overture draws in more than 500,000 guests every year and supports more than 400 local jobs.
Overture says the report shows how investments in the arts strengthens the workforce, tourism activity and community connection.
“I think it’s an arts and cultural magnet downtown. I was in Chicago, and I moved to Madison to work in the Overture Center. And I know what it does and the value that it brings to all of our local businesses,” said Tim Sauers, Co-CEO and chief artistic experience officer at the Overture.
One of those events drawing in visitors is this weekend: the Jerry Awards show.
It’s a celebration of Wisconsin’s brightest…
