When you first open a business, it’s often the locals that show their support first. This is particularly true for in-person stores. They will pop in for a quick look around. Maybe they spot something they like, and they buy it. Maybe your shop becomes a regular stop for them. Whatever the case, they are the foundation of your customer base.
But it can be easy to forget this as your business grows. All of a sudden, you’ve got customers from other towns stopping in for a visit. You might even open a new store elsewhere or begin selling products online. This is when your local consumers begin to slip through the cracks. They don’t feel as appreciated as they once did.
If this is the case, you need to make a change. You need to prioritize them, to show them that you still care. And 2026 is as good a year as any to make these changes.
Make Adjustments Where Possible
First up, there…
