Hospitality venues across the UK and Ireland are set to capitalise on one of boxing’s biggest nights of the year, as Netflix and Sky Business announce their first‑ever partnership to deliver a major Netflix boxing event to the on‑trade.
Tyson Fury returns to the ring to face Arslanbek Makhmudov on 11 April, with the full fight card available only on Netflix and exclusively to licensed venues via Sky Business. The day is expected to attract strong demand from sports fans, with major football and golf fixtures coinciding, allowing venues to maximise dwell time and revenue.
Under the deal, Sky Business holds exclusive commercial rights to screen the boxing event in pubs, bars and hospitality venues, with operators required to hold a valid commercial licence. Residential Netflix subscriptions cannot legally be used for public screenings.
Alongside Fury’s highly anticipated…
