After years of advising fashion and beauty brands on the metaverse and Web3, Cathy Hackl, chief metaverse officer and co-founder of metaverse consultancy Journey, is launching her own luxury label, VerseLuxe. The project is an effort to show the possibilities of Web3 technologies, as the label’s necklaces and bracelets are connected to NFTs via an NFC chip.
Hackl calls it, “part label, part lab,” as VerseLuxe was founded to serve not only as a creative outlet, but as a test space for luxury innovation, from connected fashion to exploring future materials. Connected fashion has many names, but the premise — a physical item that is tied to a digital counterpart — has emerged as a key theme in fashion innovation, as it enables brands to maintain their core business while expanding into new product categories and technologies.
“As someone who’s in trenches building day in and…
