The hype around the iPhone 17 is real.
Apple’s latest lineup is outpacing its predecessor in both the US and China, two key markets for iPhone sales, according to new data from market research firm Counterpoint Research. iPhone 17 sales outsold the iPhone 16 series by 14% during the first 10 days of availability.
Apple’s stock closed up 4% at a record $262.24 on Monday after the report was published, pushing its market capitalization to about $3.9 billion.
In the US, the iPhone 17 Pro Max — the most expensive iPhone model — saw the strongest demand in the lineup through the first two weekends of availability. The research firm credited the growth to COVID-era shoppers upgrading their devices.
Counterpoint Research said Monday that the popularity of the Pro Max model comes as top phone carriers T-Mobile, Verizon, and AT&T shifted their strategies to…