Editor’s Note: This is one of multiple stories in ETX View’s 2025 November/December Holiday issue that published Nov. 15. To read more stories and view the full digital edition, visit our ETX View homepage.
East Texas offers many ways for shoppers to get out of big box stores and into unique shopping experiences for the holidays.
Tyler
In Tyler, location is key to a unique shopping event that will be held from 5 to 8 p.m. Nov. 20 at the historic Bergfeld Center on 8th Street.
The annual Holiday Open House is a tradition that retailers in that area town organize themselves.
Village Bakery in Tyler sells pies, pastries, cookies, potato rolls and more.
“The fact that (Bergfield Center) has been there over 75 years” makes shopping there unique, said Bergfeld president Brad Bergfeld.
“A lot of people kind of grew up doing their holiday shopping there,” he…