The Walt Disney Co. plans to increase its spending on content next year by $1 billion to a total of $24 billion, underscoring how the competition for consumer attention remains fierce – and expensive.
“We expect to invest approximately $24 billion in content across Entertainment and Sports in fiscal 2026, an increase of $1 billion compared to the prior year, as we continue to invest in high quality sports rights at ESPN, new and existing franchises at our film studio, and television content — all of which support our integrated businesses, including our direct-to-consumer services,” said Disney CEO Bob Iger and CFO Hugh Johnston in prepared commentary Thursday morning.
The company disclosed the increase in its latest quarterly earnings report, in which it reported revenues of $22.5 billion and segment operating income of $3.5 billion. The company’s…
