An in-depth study has shown how wine adds €3.8 billion and tens of thousands of jobs to Austria’s economy. Key industry figures hope it will spur the federal government to support the sector.
It is relatively simple to prove to an outside observer the quality of Austrian wine. The Austrian Wine Marketing Board has a well-oiled machine of international tastings, giving clear demonstrations of superior winemaking. Demonstrating economic impact, however, is rather less direct, instead trying to show long-term and large-scale effects that cannot simply be poured into a glass.
The trade body therefore instructed the Economica Institute of Economic Research to examine the economic benefits of Austrian wine production, with its results for 2023 just published. They show a headline figure of €3.8bn gross added value for the economy from…
