Fox has taken an equity stake investment in Chain, B.J. Novak’s (The Office) food pop-up business.
The deal makes a bit more sense with the added context that the partnership will specifically be through Fox Entertainment’s Studio Ramsay Global, chef Gordon Ramsay’s content studio (in its own partnership with Fox). Studio Ramsay Global is the home to Next Level Chef and new series Gordon Ramsay’s Secret Service.
Chain started as a West Hollywood parking-lot pop-up in which a Michelin-starred chef crafted homages to nostalgic chain restaurant classics. With collabs with Taco Bell, Pizza Hut, Jack in the Box, Pepsi, Dunkin’ and Panda Express on the menu, Chain pop-ups became one of the hottest tickets in town. More recently, Chain chefs worked with McDonald’s and Pop-Tarts. There have also been film and broader studio collaborations with Paramount Studios…
