U.K. TV giant ITV, which recently struck a content deal with Walt Disney to share content between streaming services Disney+ and ITVX, reported first-half 2025 revenue on Thursday, including a 7 percent advertising revenue drop. That outperformed a bigger decline that had been forecast due to the benefit seen during the same period in 2024 from the men’s Euros soccer tournament, which drove substantial ad revenue. Second-quarter ad revenue fell 12 percent, also less than forecast by management.
Total advertising revenue was up 2 percent for the six-month period when compared to 2023, ITV, led by CEO Carolyn McCall, highlighted in its first-half financial update early in the morning London time.
ITV Studios saw revenue rise 3 percent in the first six months of 2025. The production arm, which has been a much-rumored takeover target for various possible bidders…
