Full-size trucks and Detroit automakers are a match made in heaven, and the former have kept a grip on the U.S. market for decades. It’s a good thing too, because the margins and profits delivered with full-size trucks are gigantic compared to mainstream sedans.
Sales of full-size trucks kept the lights on during dark days, but the question has been, “How feasible are trucks as electric vehicles?” Let’s dig into the challenges facing trucks, and one breakthrough automaker General Motors (GM 0.50%) had recently that could substantially improve costs.
Then vs. now
Here’s the secret about Detroit’s bread-and-butter full-size trucks: They don’t cost much more to manufacture than sedans, and the price tag to consumers can be around 4x higher. But this gravy train could be coming to an end, because things are different when you enter the electric truck.
For…
