The luxury market is at a critical turning point, with a clear divide emerging between legacy brands and aspirational players, according to Maurits Pot, CEO of Tema ETFs.
In an exclusive interview with Benzinga, Pot emphasized that high-end brands like Hermès International SA HESAY and Ferrari N.V. RACE — supported by loyal, affluent clients — are set to outperform, while more aspirational names such as LVMH-Moët Hennessy Louis Vuitton LVMUY and Burberry Group plc BURBY face greater vulnerability due to shifting consumer behavior and economic slowdowns in key markets like China and Europe.
“Luxury is going for a turnaround, and we’re seeing a greater differentiation between true luxury and aspirational brands,” Pot said.
With a number of companies underperforming — particularly LVMH, which recently reported disappointing results — Pot highlighted that these…
