Choice’s upper-upscale soft brand targets owners, developers eyeing boutique, independent upside.
NORTH BETHESDA, Maryland — Choice Hotels International grabbed B2B and B2C headlines with its Oct. 3, 2024, relaunch of Radisson Individuals in the Americas. But it’s the backstory on how this upper-upscale soft brand is leveraging the intersection of consumer and owner/developer demand for highly curated experiential hotels that is making news in the hotel investment community.
Radisson Individuals offers hotel owners and developers white-space growth opportunities in a red-hot market niche: upmarket full-service boutique and independent hotels that use bold design rooted in local culture, immersive regionally inspired F&B, wellness amenities and outstanding service to spark the thrill of…
