Advertisers Join Media Investment Firm to Seek First Look and First-to-Market Deals Across Women’s Sports Beginning With 2024-2025 Upfront
NEW YORK, NY (March 27, 2024) — GroupM, WPP’s media investment group, today announced its commitment to double media investment for annual women’s sports with the creation of a dedicated marketplace. GroupM will seek first look and first-to-market opportunities beginning with the 2024-2025 Upfront alongside advertisers including adidas, Ally, Coinbase, Discover®, Google, Mars, Nationwide, Unilever, Universal Pictures, among others.
Women’s sports are projected to generate more than $1 billion in revenue in 2024, according to Deloitte, as recent peaks in viewership and engagement across sports channels indicate fans’ appetites for women’s sports are at an all-time high. GroupM will collaborate with its media partners to…
