In investing, it can be hard to discern between legitimate moneymakers and fads. In an age where the intersection of smartphones and social media is becoming increasingly crowded, some may wonder what investment opportunities, if any, exist.
While mobile apps are used daily by consumers across all demographics, one area may be quietly emerging as a lucrative investment opportunity. Below is a breakdown of the market for mobile apps and an assessment of the areas worth paying attention to and those you may want to avoid.
How popular are mobile apps?
The smartphone industry is dominated by two players: Alphabet and Apple. The former owns Android, which boasts nearly 70% of the mobile operating system market share. The remaining 30% is held by Apple, the maker of the iPhone.
One of the biggest reasons smartphones have ballooned in popularity is mobile apps, which cover a variety of…
