“Suits” was the most-streamed title of 2023 — a sign that licensed content is here to stay.
According to third-party rating service Nielsen, the USA Network series was viewed for nearly 58 billion minutes last year after it spent 12 consecutive weeks at the top of Nielsen’s viewership charts.
Netflix (NFLX) acquired the drama in July. It’s also available to stream on Comcast’s Peacock (CMCSA).
The resurgence of licensed content seems to have brought the streaming wars full circle after companies spent billions to create original IP in a bid to edge out competitors and attract subscribers.
Although Netflix has certainly led that charge — the company recently revealed 45% of all viewing on Netflix stemmed from licensed titles from January to June 2023 — it’s actively shut down licensing out its own content.
“Our large subscriber base and our recommendation system [knew] to put ‘Suits’…
