It makes sense that things feel uncertain right now, especially for small businesses: Recent research found that 48% of small businesses think economic uncertainty will be challenging in 2025, while almost half (45%) believe it will be harder to get new customers next year.
Still, there is hope. The traditional ways of selling may no longer have the same impact, but there are plenty of consumers with their wallets out, ready to spend. So if you’re wondering whether now’s a good time to start a business, the answer is yes—even if you don’t have a ton of money.
As brands switch up how they do things to meet changing customer expectations, the key word will be “adapt.” To support you, we’ve put together this list of practical small business tips that will help make the next year your best yet.
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