More than two-thirds (67%) of marketing leaders believe that social fuels brand awareness, according to The Impact of Social Report. Social media is where consumers go to discover new brands, which makes it a powerful channel for growing awareness.
Brand awareness is the first step toward generating new leads, edging out the competition and driving sales. Tactics like influencer marketing are especially effective, as influencers continue to wield considerable sway. According to The State of Influencer Marketing Report, 92% of marketers say, on average, the reach of sponsored influencer content outperforms organic content on their brand accounts. With the right influencers (and their loyal followers) on your side, you can amplify your brand significantly.
Social media data also serves as a barometer of your current brand awareness. For example, Sprout’s AI-driven, Social Listening…
