Three years after its launch, 1 Finance, a personal finance advisory startup focused on India’s mass affluent, has announced an employee stock ownership plan (ESOP) buyback at a valuation of Rs 450 crore.
The program marks an early liquidity event for employees, a rarity among startups at this stage. More than 33% of the workforce will benefit from the buyback, which has been structured to reward both early founding team members and later-stage key hires. The startup said the initiative aligns with its larger mission of building an employee-first culture while creating financial outcomes tied to performance and tenure.
“Our vision has always been rooted in sustainable and inclusive financial well-being, not just for our clients, but for our colleagues too,” said Jeet Marwadi, Founder and Managing Director…
