21 hours ago
By Daniel Thomas, Lora Jones & Lucy Hooker, Business reporters, BBC News
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The biggest order 17-year-old Michaela says she ever made on Shein was for £150, when she bought “16 plus items”.
Like millions of others, she’s a huge fan of the ultra-fast fashion giant, mostly because of how affordable it is.
She also likes the way the influencers on YouTube she watches offer Shein discount codes, which makes her “buy more”.
Over the last decade, Shein has gone from a little-known brand among older shoppers to one of the biggest fast fashion retailers globally.
The Chinese-founded firm – which also sells a huge range of beauty and home products – doubled its profits to more than $2bn (£1.6bn) last year, making more than the Swedish fashion group H&M and the UK’s Primark and Next.
Today, it ships to customers in 150 countries across the world.
However, as the company…
