A lack of understanding how the creative and cultural industries function as an economy, and what’s needed for them to flourish, are to blame. And artists are the one who most often lose out.
The creative economy is booming. In many countries, such as Georgia and Mexico, the sector’s total value, which includes music, gaming, film, museums, and the creative and performing arts, grew to nearly 3% of GDP. Globally, there are estimates that it could be worth up to 10% of global GDP by 2030, according to G20 Insights. Many countries worldwide, from Oman to Kyrgyzstan, Moldova to Belize, are investing in tools and strategies to understand the impact of their creative economies, and alongside, multiple global conferences and reports demonstrate the value that artistry delivers to national exchequers. In the private sector, the commercial successes of mainstream music and film since the…
